АКЦЕНТИ НА ПРОЕКТА
УМЕНИЯ & ТЕХНОЛОГИИ
НЯКОИ ДЕТАЙЛИ
DSK Bank approached us with the desire to create animated videos to support their campaign aimed at business owners and online stores, introducing their unique virtual POS service. The campaign aimed to present useful information about starting a business, choosing a niche market, building an online store, and ways for consumers to pay.
Our team set about making the animations, starting with creating an attractive vision and visual concept for the video animations. Our experienced and talented team of designers and illustrators created an overall visual concept including character and element design, color palette, storyboard, and illustrations for the explainer animations. By structuring the illustrations into separate scenes, they laid the foundation for the creation of 4 attractive animated videos for DSK Bank.
The animated video production went through voice-over recording with an experienced voice actor in a professional recording studio, animation and motion design, editing and post-production, adding music, sound effects, and sound design.
Adobe’s creative suite was used in the making of the clips – Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro. 2D animation is a great tool to explain campaigns, products, services, or brands in an interesting and engaging way. The dynamic picture and sound help the viewer immerse himself in the subject of the video, keeping his attention.
