PROJECT HIGHLIGHTS
SKILLS & TECHNOLOGIES
SOME DETAILS
A personalized approach was needed for a successful partnership with our client and most of all we needed to set the right goals, proper work processes, and measure the results by the right KPIs.
After a few lengthy meetings and understanding the business of our client in-depth we decided that a step-by-step action plan is the best option for its development. But all those steps had to overlap because we needed to ensure continuity.
- We needed to decide which social platforms are appropriate.
- Based on our knowledge about the domestic ideal client we developed an international client persona as well.
- Well-optimized digital infrastructure was the next step which required expertise in the field of digital marketing.
- The action plan was clear and structured.
- Implementation was a key step of the plan and it is currently underway.
- As the first results were coming in we needed to analyze all the gathered data and optimize accordingly.