PROJECT HIGHLIGHTS

Pay-Per-Click (PPC)

This was an important and necessary step in the development of the business. Online presence through paid advertising meant moving to the next level in the digital economy.

Keyword Analisys

A thorough keyword analysis is the cornerstone of a successful pay-per-click campaign.

Competitor Analysis

Staying updated about what the competitors are doing is a big part of the market economy and the digital part of it is no different.

Tracking

All user activity leaves its tracks along the way and it is vital to be able to track it. Small data should drive business decisions in the right way.

SKILLS & TECHNOLOGIES

PPC
Keyword Analysis
Competitor Analysis
Tracking
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Days of Work
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Impressions
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Traffic Increase
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Clicks

SOME DETAILS

A personalized approach was needed for a successful partnership with our client Tapflo and most of all we needed to set the right goals, and proper work processes, and measure the results by the right KPIs.

After a few lengthy meetings and understanding the business of our client in-depth we decided that a step-by-step action plan is the best option for its development. But all those steps had to overlap because we needed to ensure continuity.

  • We needed to decide what was the appropriate path to business growth.
  • Based on our knowledge about the ideal client we developed a PPC strategy.
  • Well-optimized digital infrastructure was the next step which required expertise in the field of digital marketing.
  • The action plan was clear and structured.
  • Implementation was a key step of the plan and it is currently underway.
  • As the first results were coming in we needed to analyze all the gathered data and optimize accordingly.
Tapflo Bulgaria
 LAUNCH WEBSITE
Category: Google Ads