PROJECT HIGHLIGHTS
SKILLS & TECHNOLOGIES
A balanced mix of marketing, psychology, knowledge of infrastructure and law was needed for this project to be able to drive the planned results.
SOME DETAILS
“Themis is Listening” is the first Bulgarian podcast on legal issues. The show aims to enrich the legal culture of its listeners by telling legal cases, but in an accessible and interesting way, namely in the form of real-life stories. Thus, the main goal is entertainment and secondary education. The latter is related to human rights – as employees, as spouses, as victims of crime, as heirs, and so on. Because whatever role you have in society is related to rights and obligations. And it’s important for all of us to know them.
A culture project at its heart and that makes us proud!
Key features of the projects are:
- Understanding of social dialog.
- Psychological and sociological observations of the target audience.
- Accurately determining that target audience.
- In-depth knowledge of the theme.
- Appropriate marketing channel based on the target audience and the communication medium of the day.