АКЦЕНТИ НА ПРОЕКТА
УМЕНИЯ & ТЕХНОЛОГИИ
НЯКОИ ДЕТАЙЛИ
The Bulgarian Metropolitan Direction of Fire Safety and Protection of the Population undertook a massive campaign to educate the population on topics related to fire safety and road behavior in the event of a motor vehicle with a special traffic regime. Our team was chosen to visualize the information submitted by them to better understand the rules and principles of fire safety and public protection.
Through motion graphics or explainer animation, we have visually presented the rules that every road user must follow to assist in a traffic or fire accident. We wrote a script, created original illustrations and storyboard, animation – 2D motion graphics, and complemented all this with the right melody and sound design to enhance the explainer video and hold the viewer’s attention until the very end.
The motion animations are simple, elegant, and easy to watch, despite the complexity and seriousness of the subject, so that a wider circle of people can become familiar with the problems and needs of people with rare diseases in Bulgaria.
Adobe’s creative suite was used in the making of the clips – Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro. 2D animation is a great tool to explain campaigns, products, services, or brands in an interesting and engaging way. The dynamic picture and sound help the viewer immerse himself in the subject of the video, keeping his attention.
