Google Ads is the short-term solution. Easy come – easy go is the name of that game. Granted, one needs to know his way around its tools and how to properly target the adverts. But that is pretty much it – if you are the highest bidder then you get the so desired attention of your potential clients.
Search Engine Optimization (SEO) on the other hand is the long game. You can choose to not do it but you can bet your a*s that your competition will. And after 6 months or 1 year, all that time would have passed but you will still be on step one. So as another popular saying goes – one step or step one. You decide.