PROJECT HIGHLIGHTS
SKILLS & TECHNOLOGIES
SOME DETAILS
Association Retina Bulgaria in partnership with the Bulgarian Huntington Association and the Foundation for Local Self-Government Reform launched their project with an exceptional cause and social significance, titled “Action for Rare”. The initiative aims to improve the situation and environment for people living with rare diseases by engaging Bulgarian politicians, institutions, and competent civil organizations in the process of formulating and defending EU policies aimed at people with rare diseases.
Without hesitation, the team behind the wonderful initiative contacted us, presenting us with the idea of popularizing the project through explainer animations related to topics affecting the lives and problems of people with rare diseases in Bulgaria. Our team happily embraced the idea and immediately set about creating 10 explainer animations with a total duration of 20 minutes to expand this very important topic to the public.
The motion animations are simple, elegant, and easy to watch, despite the complexity and seriousness of the subject, so that a wider circle of people can become familiar with the problems and needs of people with rare diseases in Bulgaria.
Adobe’s creative suite was used in the making of the clips – Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro. 2D animation is a great tool to explain campaigns, products, services, or brands interestingly and engagingly. The dynamic picture and sound help the viewer immerse himself in the subject of the video, keeping his attention.
Finally
If your particular business need is a branding one – live-action video production is the video service you need (maybe).
On the other hand, if you need to make life easier for your current clients while they use your Saas, software, app or simply to explain your, otherwise bad-ass, but complicated service – 2D motion graphics video is the right choice for you.
