Google changed the whole game. They have consistently monopolized their products across all of digital marketing and as an organization take up to 80% of all global digital network advertising revenue.
Google Ads is now a reliable ad source that seems to deliver results with proper optimization and tuning. This tool has become an essential resource for many online businesses and has become the great balancer between businesses making or breaking the web.
If you’re new to Google Ads, you really don’t have much to learn. It’s just a quick and easy paid advertising (PPC) solution that allows you to plan, publish and track ads for your business, whether it’s an online business or a high-end retailer.
There is no limit to the benefits that businesses can get from Google Ads, it is still very hot. Google’s infamous search engine runs these types of ads, and Google can be trusted to know where to best place their ads and ensure they get the best coverage and return on investment.
Google is the world’s most popular search engine
“Google it” is an answer we’ve probably heard in response to any question we might have, and most of us can admit that we go straight to Google to find something when we need it. Google is responsible for a staggering 90% of all searches in the world, which means the potential for advertising reach is huge. Search Engine Market Share Google has had the majority of the search market for years and has built a reputation as a paid search platform. If a potential customer is looking for a business like yours, locally or globally, it’s almost certain that they will search through Google, and ads will help you reach those customers before your competition does.
Google Ads are highly Targetable
The beauty of Google Ads is that each ad is designed to reach people who are actively searching for terms related to your business. The main difference between inbound marketing like Google Ads and outbound marketing like TV advertising is intent.
Searchers arriving at your site from Google are actively searching for products and services related to your business, as opposed to outbound marketing where advertising is untargeted. This means that people who click on your ad are likely already searching for the product or service you offer. Google Ads only pays for clicks So you don’t waste money targeting audiences who aren’t interested in your business. This is a big advantage.
Google Ads can produce results faster than SEO
The downside of relying solely on SEO for top search engine results is that it can take months from development to sharp results. This is due to the nature of the digital marketing industry and its highly competitive advantage.
Claiming rank and proving your digital presence online takes little time and proactive planning. Google Ads doesn’t work that way. Ads are “immediate”, like most Google moves.
Once your advertising campaign is launched, your ads will appear immediately in Google search engine results and on Google partner sites. This will increase traffic and results in most cases. This is faster than you could have imagined. Get valuable feedback data from your ad campaign within 8 hours (100%).
Google Ads are customizable and monitorable
Google Ads are measurable, so you can monitor them regularly and optimize your results. This means you can always be more targeted to get more clicks. Testing and experimenting with keywords and phrases is a great way to discover what works and doesn’t. For example, you can use long-tail keywords to get more traffic from local customers instead of general industry keywords.
And it comes with a wide range of PPC metrics and analytics tools that work very quietly and efficiently in the background, designed to deliver analytics results without you having to lift a finger.
Google Ads are cost-effective
The good thing about Google Ads is that there is no minimum bid. You can start as little or as much as you want, limit your maximum spending so as not to exceed your monthly budget, or stop if you have other things you need to spend money on.
Google Ads is suitable for every budget, making it a cost-effective way to reach your target audience. Although some keywords are expensive, most are cheap and if you meet all of Google’s requirements, you will find that Google advertising is a relatively inexpensive way to get results. Google estimates that every dollar spent earns $2 in revenue.
Google Ads build brand awareness
Establishing your brand name, personality, reputation, etc. is necessary to increase visitor trust. The more you consistently repeat these things, the stronger your brand will become, and the more you will earn the trust of your potential customers.
And trust is what ultimately wins purchases and loyal customers. Even if potential customers don’t click through the search ad network, they’ll see your brand, your image, the products you offer, and anything else you use to promote your copy and extensions.
With the Display ad network, you can prioritize brand awareness by showing your ad to more people. Instead of focusing on clicks or results. Both strategies allow advertisers to reinforce the important attributes of their company and, in turn, strengthen its brand.
Flexibility in spending
Google Ads lets you choose how much you want to spend on your campaigns. You can set an amount limit for the entire campaign or limit him to his daily spending for a certain period of time. And you can also set the hours that you want your ads to run.
We at Spread It are ready to help you grow your business with the help of Google Ads! Let’s get in touch and arrange a short free meeting to set the direction of our joint work.
