You already know that video marketing and video content are the new thing in business and online presence but let us share 8 statistics that you absolutely need to know about if you are even considering upping your marketing and sales game. We wanted to save you some time researching or reading a bunch of articles on video marketing so we read them instead. We actually read the entire marketing report for 2020 from Hubspot and extracted some of the most important numbers for you to consider. Let’s go!
#1 80% of video marketers claim that video has directly increased sales

One of the best pieces of advice that we know of is to listen to expert opinions whenever you try to do something outside of your own expertise. Granted – this can rarely be applied to innovations and the process of innovation. But here we are now talking about innovation. We are talking about something that is already forming as a trend and you need to not miss out on it. That’s why we featured this percentage first.
#2 Video is the #1 form of media used in content strategy

You are currently reading a blog post which is the number 2 form of media used in content strategy. But this is a recent thing. Just a few years ago video marketing was way down in that ranking but it’s almost Q4 in 2021 now and 2022 is lurking around the corner. And all of us need to be prepared for it. So is video content going to be the big game-changer for you in 2022?
#3 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client

Imagine that just for a second if you will! This is a huge number right here – 64% of businesses said that one single video posted on Facebook resulted in a new client. What if you decide to invest more in video content? What if you made an entire animated explainer video series to educate your potential customers? Or maybe you make a few professional video ads to run on social media and YouTube? You can turn around every obstacle that comes your way with the proper marketing and sales strategy – and video marketing is the best option you got in 2021 and 2022.
#4 Video ranks very high according to business owners

Think about your efforts in digital marketing and online sales – what is more important in your efforts and brings you the most results? If you have two different answers to those questions then something is wrong. You should be investing in what is most important and what brings the most results. Period. This is the Pareto Principle.
#5 70% of marketers are actively investing in content marketing

Every marketing is content marketing. Read that again, please. This is because a sales pitch is a form of content, a copywriters’ text is a form of content, a blog post is a form of content, a video is a form of content. No wonder we marketers invest heavily on content – there is no other possibility out there if you want to exploit digital marketing. Even classical sales techniques that require phone calls and meetings now go with a ton of supportive content – you almost every time need to have your client visit your website, check out a video that you produced, or read through a presentation.
#6 93% of brands got a new customer because of a video on social media

Let’s talk about social media in particular. You have a ton of options – Facebook, Instagram, Twitter, LinkedIn, Viber, Reddit, Tik Tok, Pinterest, Snapchat, YouTube, WhatsApp, Messenger, Telegram, WeChat, Tumblr, Qzone, Line, Medium … Should we continue the list? It’s over to you now to check whether your brand is on all those platforms and whether you are getting all the results you deserve!
#7 87% of video marketers say that video has increased traffic to their website

Here is a challenge for you – make a single professional video by the end of 2021 and see how that affects your website traffic. Or even your sales.
#8 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video

We recently had an influencer marketing test with a client of ours and we’ve seen a sales boost of more than 500%. Now, this case study is in the extremes because not every collaboration with an influencer will have that type of impact but even 20% or 50% is a big enough progress for everyone to be considering it as a viable option.
Are you doing all that in order to crush your marketing and sales?
Remember though – a random video with no plan or strategy behind it is like going to the grocery store because you are out of food and buying a bar of soap and a detergent. It won’t solve your hunger problem. Go back to our first piece of stats and our advice – consider working with a professional in marketing and video content because this way you will ensure better results for you and your business. And remember:
