Ever since the lockdown days, we have witnessed the skyrocketing success of TikTok. From a couple of million users back in 2018 to more than a billion active users as of 2022, TikTok has proven to be a global phenomenon that left all the other social media platforms in the dust.
Today TikTok is regarded as the social media with the most potential and diversity of content. Platforms like Instagram and YouTube were adapted and pioneered their platforms taking into account social media marketing and the huge potential and commerciality of influencers.
It seems like everyone is on TikTok. If you log into the app you will see videos from your favorite influencers, luxury brands, actors, celebrities, athletes, singers, and the list goes on and on.
With bigger names now on the platform, now feels like everyone from your small bakery owner to big corporations like Apple are all on the platform all in the same hope of boosting engagement and clicks. By the way – here are some tips for better marketing in 2022 from us.
With the help of the right influencers, you can see a lot of growth in your brand awareness and business overall.
Most Followed TikTokers
Let’s see who are the top 10 most followed TikTokers and what they do to differentiate themselves and stand out from the other billion people on the platform.
1. Khaby Lame – 144.8M followers
The Italian comedy creator is the fastest-growing and most followed TikTok creator as he went viral from a few thousand followers to becoming one of to most followed influencers ever. Ever since his rise to fame he has worked with numerous brands like Hugo Boss and Amazon. He also had the opportunity to meet with his favorite football player
2. Charli D’Amelio – 143M followers
With more than 141 million followers Charlie D’Amelio is the most followed person on the platform. According to Forbes magazine, her income is estimated to be over 17 million dollars. She is paid more than CEOs of several S&P 500 companies.
Her videos are dance-focused, with the current “dance trends” being mainly incorporated into her videos mixed with songs by famous artists.
After her dance moves made her a viral sensation she has been offered numerous lucrative brand deals such as Prada and Dunkin’ Donuts and has appeared on famous late-night shows in America.
3. Bella Poarch – 90.3M followers
Bella has just over 90 million followers which is impressive considering she wasn’t famous before. She served in the U.S Navy and now she’s focusing on cosplaying content.
She started uploading lip-sync videos to her account in April 2020 and has since amassed over a billion views.
She’s been on the platform for more than a year and reportedly she gets paid more than 30 000 for a sponsored TikTok and her Net Worth is estimated to be above 2 million dollars.
4. Addison Rae – 88.1M followers
Addison is best known for her dance videos. After a couple of months on TikTok, she has accumulated her first million followers. Fast forward to 2022 and she has 87 million followers.
She has been invited to numerous high-end events like the Met Gala and Versace fashion shows and has collaborated with brands and has her own NFT collection that featured more than 7 thousand items that sold out immediately.
She also starred in He’s All That, a remake film of the 1999 teen comedy She’s All That. Her role was inspired by Freddie Prinze Jr.’s character Zachary Siler from the original. The film was released on Netflix in August 2021 and it was the most-streamed film of its week.
5. Will Smith – 72.3M followers
Will Smith is the highest-ranking celebrity in the classical term we’re used to. The famous actor posts a variety of content mainly humouristic in nature. He posts videos with his friends, family, and collaborators.
He probably has a full team of assistants and advisors who help curate his content and might put him at an unfair advantage compared to most influencers but his charismatic persona and the fact that he is one of the most respected actors make it seem genuine.
6. Zach King – 68.9M followers
Zac King is an internet personality and illusionist. He is known for his short-form videos which have accumulated more than 840 million likes. He began posting videos on YouTube in 2008 and in 2013 he started posting videos to Vine. King posted his first video to TikTok in 2016, and has since attracted over 68.2 million followers,
7. Kimberly Loaiza – 64.6M followers
Coming from Mexico Kimberly Loaiza is currently listed as the top influence in her country with more than 63 million followers.
Her videos get 23 000 comments on average and around 8 million views per post. She is also popular on Instagram, with over 10 million followers. She has a good fan base on Twitter as well, having over 1.5 million followers on the social platform.
8.CZN Burak– 59.5M followers
Burak Özdemir is a restaurateur and chef from Turkey. As of January 2022, he has nearly 56 million followers and the average number of views per post is 2.5 million.
He has many ventures beyond social media success like a chain of restaurants in four branches with locations like Istanbul and Dubai.
His main content is food-related videos where he prepares gigantic-sized portions of Turkish and Middle Eastern cuisine but he also prepares other types of food such as burgers and pizza.
He’s very charismatic and is smiling in all of his videos.
9.Dixie D’Amelio – 57.4M followers
Being the older sister of Charlie, Dixie D’Amelio is following in their footsteps. Dixie is more musically oriented rather than making dance her main type of content. She has released numerous singles with music videos which all have been trending on YouTube.
Forbes has estimated that together the sister duo’s combined earnings added up to nearly $28 million. To put this into perspective, in 2020 this was estimated at “only” $7 million.
10. Spencer X – 55.1M followers
Spencer X is an American social media personality and a beatboxer. His nickname is Mouth Music Man on TikTok where he shares original songs, beatboxing covers, tutorials, and collabs.
With his more than 55 million followers he is one of the highest-paid creators boasting earnings of over 1 million dollars.
He has collaborated with artists like Kendrick Lamar, Alicia Keys, Marshmello, and Sean Kingston.
