These days there are numerous ways for your brand to reach potential customers. We have traditional marketing tools like TV, radio, print, billboards, etc., and thanks to the development of technological advances with the internet and computers we now have numerous digital channels as a means of advertising.
In the world of marketing, there are so many options and aspects of tools for you to reach a wider audience that is willing to give a chance to your product or service.
One of the best ways to increase your brand’s awareness and recognition is through social media advertising. More than 20% of people who are on social media have stated that they tend to buy and trust brands who advertise on social media, which is understandable considering the scope of people who are on social media.
It’s a literal gold mine for marketers who use digital marketing. It gives them the new option to specifically target the people interested in your ads and to utilize the analytics tools provided by most social media platforms,
This is the biggest draw and advantage of digital marketing, which is much clearer and often easier to utilize than the older and traditional marketing methods.
What are some of the benefits of Social Media Advertising?
- Allows you to target.
Unpaid posts on social media don’t have a ton of reach on their own and aren’t likely to get a lot of organic engagement especially if your page doesn’t have a lot of followers.
Paid social ads allow you to specifically target audiences. Depending on the platform, you can target audiences by criteria such as location, demographics, search history, interests, device use, etc.
Because you’re paying either for the number of clicks or impressions your ad receives, you want to ensure that you’re getting the most for your buck. You can achieve this by targeting, which ensures that your ads are being seen by the most relevant group of people who might have the biggest interest in your particular product or service. This makes paid social a high-ROI advertising strategy.
Even more, the analytic tools offered by social media platforms provide you with a better understanding of your audience and fine-tune your advertisements for better reach, engagement, ROI, and future digital campaigns.
- Reveals brand new audience and opportunities
Around the world, 25% of social media users say they use social platforms primarily to research and find products to buy, a figure that varies by demographic and location.
Gen Zs and Millennials are the biggest market online and make up the majority of those using social media for the discovery and searching for products.
This is a great chance for marketers to target a younger audience, particularly in emerging markets.
- Allows you to measure results.
Measuring results with the help of analytics will let you know if you’re achieving your goals. It gives you deep insights into what has worked before and what could need improvements going forward.
Measuring your results and having specific data about the success of your ads is a key part of proving ROI.
And if you can deliver good campaigns with satisfying results, that will solidify your next budget so you can continue the good work.
Most social media platforms have analytics that can give you a clear view of your paid campaign progress and evolution.
Types of Social Media Ads
- Facebook Ads
Facebook ads are paid posts that businesses promote on Facebook. This gives you the flexibility to write in your voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner’s guide.
The essential component of this definition is the word “paid.” Anyone can post on their Facebook page for free but you never know who’s going to see and engage with your post.
A paid advert allows you to target a particular demographic, and you can be as specific or as broad as you’d like.
- Instagram Ads
Instagram Ads are a great way for brands to advertise their products and services and show utilize their creative side with images, reels, videos, and stories. You have the variety of creating regular posts, carousel – ads that are very engaging and effective, and a lot more.
Launching an Instagram ad campaign requires you to have a Facebook advertising account or you can decide to open an Instagram business account as an alternative.
- LinkedIn Ads
LinkedIn is a perfect platform for B2b businesses to advertise and reach new clients. Linkedin is seen as a professional place where you can post business-oriented content, engage with your co-workers, and network with other professionals in your field. It’s a great platform to establish long-term professional relationships.
- TikTok Ads
While TikTok Ads aren’t as popular as the other social media platforms they are a great opportunity for brands who are looking to widen their engagement.
TikTok Ads have two budgeting options: daily or lifetime. With both options, your budget isn’t set in one place but you can tweak your budget anytime throughout your campaigns.
- Youtube Ads
YouTube advertising is done through Google Ads and it’s an important way of advertising your video content on YouTube or in search results so you can optimize your user reach. This could be your video playing before a user views it or showing as a promoted video in the search bar.
We at the Spread It team are ready to help you use social networks to grow your business. Let’s get in touch and arrange a short free meeting to set the direction of our joint work.
