Do you sometimes feel like you’re missing out or that you are too old to join TikTok, well we’re here to tell you that TikTok is not just for silly dances and challenges that you can’t relate to but a place that you can tap into a huge potential audience that might be interested in what you have to say or offer?
The success of TikTok is largely due to its unique demographic. The platform attracts a young audience – 43 percent of TikTok users are between the ages of 16 and 24. Which is unheard of for other platforms and can be viewed as a huge success in itself.
TikTok’s secret lies in its use of music and a greatly powerful algorithm, which learns what content users like to see far faster than a lot of other apps.
No wonder most big corporations have TikTok accounts. They understand that It’s vital to diversify your social media presence and optimize and extract the most out of the digital world.
TikTok has over 2 billion app downloads and has already outpaced apps like Instagram, Facebook, and Snapchat.
It shouldn’t come as a surprise that companies are finding their way into the platform.
Let’s dig deeper and analyze why TikTok works so well and why you need to be on it.
About TikTok
TikTok is a popular social media app that allows users to create, watch, and share videos shot on mobile devices. With its personalized feeds of fun short videos set to music and sound and visual effects, the app is notable for its addictive quality and high levels of engagement.
Amateur and professional creators alike can add effects like filters, background music, and stickers to their videos, and can collaborate on content and create split-screen videos even if they’re in different locations.
Similar to apps such as Twitter and Instagram, much of TikTok’s platform is guided by what’s trending, and hashtags that allow users to discover new content.
Who created TikTok?
The story of the app is different than other big silicon valley competitors. It started as three different apps.
There was first the app called Musical.ly, which launched in Shanghai in 2014 but had good business indicators and a healthy audience in that vital market. In 2016, Chinese corporation ByteDance launched a similar service in China called Douyin. It attracted 100 million users in China and Thailand in just 1 year.
ByteDance decided it was onto something good and wanted to expand its potential under a different brand – TikTok. So, in 2018 it bought Musical.ly and began TikTok’s global expansion. The app has expanded to more than 150 markets and 75 languages.
Who is on TikTok?
TikTok attracts a young audience with over 40 percent of users between the ages of 16 and 24. Adults, brands, and celebrities have been slow to join the platform but that is rapidly changing. The notion that the platform is just for a specific type of content is getting old.
Celebrities like Will Smith, Ariana Grande, and Ed Sheeran are all on the platform and garner millions of views by posting relatable content or just trying to engage with their fans.
A growing number of agencies are eager to help brands create the kind of content that gets clicks on TikTok. Conventional advertising that highlights your business’s superior qualities doesn’t do the trick. Fun and creative campaigns set to music hit the ball. The goal is to become viral which has been reported to be much easier than other apps.
What is being posted on TikTok?
On TikTok, you can find everything. From cat videos to comedy videos, to a guy jumping from an airplane.
The most common types of content on the app are dance videos and relatable real-life situations that all of us have experienced at one point or another that make us feel good that millions of other people find funny and see themselves in. Relying on a “ weird” brand of internet humor born from meme culture that’s heavy on sarcasm and self-deprecation.
Most people posting there have no budget which makes it much more authentic, unlike Instagram where there is a focus on curating the perfect image and aesthetic, that are being heavily monetized and a lot more in your face with product placement, TikTok is a breath of fresh air that feels more genuine but still entertaining.
Do you need social media experience to use TikTok?
The short answer is a resounding NO. If you think that you’re not gonna get the platform or that It’s not for your demographic think again because we are sure that you’ve used the Snapchat filters back in the day or posted what you had for brunch with your friends on a holiday to Greece on Instagram stories, we can surely say that you will be absolutely great at understanding and becoming a Tiktoker.
Promoting variety and diversity of content
TikTok is evolving and capturing the interest of brands and celebrities and, influencers.
Charli D’Amelio became the first person to earn 100 million followers on TikTok and currently has over 141 million followers.
Other influencers have also adopted the platform and have been sharing repurposed content that is more relevant to the demographic.
The biggest draw of TikTok is the ability to post whatever you wish. Humor, hobbies, cooking, dancing, fitness, travel, music, photography, every category is open and gaining huge attention. Each area is offering exposure for those that are adapting and developing content to the short-form video model.
While having a good time on the platform seems to be the main draw at the moment, there is an increase in more educational and business-oriented content.
For anyone with a business brand that produces content, TikTok is worth joining and looking into as a good alternative. Every TikTok statistic points towards its continued growth into 2022 and beyond.
As the brand continues to level up and mature and develop new opportunities for its users, you or your business can only gain from being on the platform.
