A corporate video is a collection of video communications used for internal or external corporate messaging. Target audiences are one way to differentiate a company’s video from traditional video advertising.
It is often aimed at a specific audience rather than the general public. The video can be created to present financial results to shareholders and important people or to highlight a new initiative or a project within a given company.
They can include employee training videos and promotions for brand new lines of products and services.
Before the widespread use of online video, corporate video was mainly used for internal communication or television broadcasts. Budget constraints tend to limit the number of corporate videos that can be created. The reason for the widespread use of corporate video for communication is not simply cost reduction.
Having video on your website or social media can dramatically improve the engagement and numbers of clicks towards your company.
Video can also convey a large amount of information in a relatively short amount of time, making it ideal for explaining complex projects or multi-faceted products.
Types of corporate videos
- Training videos:
Training videos are used for everything from introducing new hires to health and safety training to employee development. Training videos have become an extremely popular way to train employees often at a lower cost compared to face-to-face training. One of the benefits of training videos is that they can be shot once but delivered to many different audiences in different languages, countries, and for different purposes.
- Corporate social responsibility videos:
A relatively new area of corporate video is corporate social responsibility (CSR). Companies are becoming more and more involved in social initiatives that have a positive impact on society. A great example of a CSR video is this one created for Coca-Cola on behalf of their recycling initiative or the one of Ben & Jerry’s Social Mission where they have supported numerous grassroots movements that drive social change.
Each year, the foundation awards approximately $2.5 million in grants to organizations in Vermont and across the United States. Grant recipients have included the United Workers Association, a human rights group striving to end poverty, and the Clean Air Coalition, an environmental health and justice organization based in New York.
CSR video can be used to communicate with external and internal audiences.
- Internal communication video:
Internal communication video is used to relay new or older information to employees in the organization. This could be to release the latest financial results or to inform them of internal changes being made to the company or to brand new employee benefits they will receive. Video can be very effective for internal communication because a lot of information can be conveyed concisely and interestingly that is engaging and won’t bore employees out of their minds.
- Video Conference:
Video Conference was created to provide valuable information to attendees of different kinds of corporate events. Videos specially created for the conference can be played during a presentation, in a commercial booth, or displayed in other locations around the venue hall. This way you can grab the attention of the professionals that are attending the conference. But you need to make it straight to the point and deliver it engagingly.
- Promotional Videos
Promotional videos are used most often used to highlight a particular company initiative, product or service. An example of this is Apple where by taking the popular activity of personalizing your laptop with stickers, Apple metaphorically showcases the speed of their laptops in their video. It is, fun and eye-catching, as well as brings across a message. The perfect combination.
Promotional videos are great for establishing the best qualities of your brand. With the right thoughts and vision, your promo video can be incredibly effective.
- Customer Testimonials:
Testimonials will help increase the credibility of the brand. And when they’re in video form, your credibility as a brand skyrockets dramatically. They are a great way to convince potential customers that your product delivers what it promises. Any great feedback you have from customers and customers gushing about your products and services, you can capture.
You can create a simple video in which your customers answer questions about how your product or service has helped them in their personal or professional journey. Customer testimonials are an established sales and marketing tool that is proven to help customers overcome objections and fears about your product which in return increases the sales of your products and services.
- Social Media Stories:
Social media videos are short videos, often emotional ones, that encourage your audience to engage with them and share them. These videos are often not about the product or service, but about the brand itself. Creating engaging and unique content is definitely the best way to attract followers to your page and build the much-wanted brand awareness for your brand. Behind-the-scenes videos, how-to videos quick company updates, information about your products, launches, and more. perfect for posting on your social media
We at the Spread It team are ready to help you use video to grow your business. Let’s get in touch and arrange a short free meeting to set the direction of our joint work.
