You might think that if you have a small business or you are just starting you will need a lot of money for paid digital advertising to get exposure and brand awareness but that might not be the case. We are here to share with you
Numerous completely free advertising methods allow you to advertise your products and services in a straightforward, easy, and affordable way where you can increase your brand exposure.
A lot of businesses are looking to diversify their options for marketing on the internet. And free advertising is definitely one of them. So if your current marketing budget is limited we are here to recommend some options that we think are worth trying.
Here are some of the most important ones:
Free Internet Advertising Idea #1 – Google My Business
Google My Business is an online directory that allows you to connect with customers for free through Google Search and Google Maps.
To get started on Google’s free advertising site, you must submit your business website URL and some additional information about your business.
Google My Business incorporates this information into its listings to ensure that your site shows up when users search for relevant categories of content.
You have the opportunity to post photos and offers on your profile to show what makes your business unique and give customers a reason to choose your services.
Google My Business offers customers more ways to reach you: by calling, texting, or leaving a review. Plus, you’ll be able to see how customers interact with your business profile, whether it’s clicks, calls, bookings, follow-ups, etc.
Free Internet Advertising Idea #2 – Email newsletter
If you already have an established customer base, you can regularly engage your customers using free email marketing. By doing so you have potential customers who can be turned into actual buyers with the right approach.
People have opted in to receive your newsletters so you have a great responsibility to deliver something of substance.
Free Internet Advertising Idea #3 – Writing a blog
If you are not blogging yet, you should! Consistently sharing relevant content has a significant impact on where your site appears in search engine results. The higher you are on the page, the more likely customers are to be able to find you.
There are niche audiences for almost everything. Whether it’s marketing, cooking, travel, or new dance workouts you can blog about anything as long as you feel it’s the right topic and relevant to your brand.
Free Internet Advertising Idea #4 – Creating a website
Anyone can create a website and with tools such as WordPress, you don’t need to be an IT developer to have a decent website for your business. There are numerous online tutorials that can help you out and give you guidance.
Having a website is free advertising because if you optimize your SEO it will rank higher and appear in search engines, which will drive more customers and clicks to your brand website.
Free Internet Advertising Idea #5 – Post on free online listings and directories
There are numerous online listings where you can post your “ad” for free. In Bulgaria the most common and used ones are OLX.bg, Bazar.bg, Alo.bg, and many more. They have a lot of subcategories to choose from so you can post your business listing to the closest sector of your business.
Free Internet Advertising Idea #6 – Post on social media platforms
A business page on social media platforms like Facebook or Instagram also gives you the opportunity to place free ads on the internet. Organic reach, i.e. non-paying, is really limited, but with the right content, you can attract new fans even without paid posts and boost your links. your contacts with the target audience.
LinkedIn is also a great social media platform that is more business oriented. Your brand can cultivate and foster business contacts can hire employees or build up your brand awareness.
Free Internet Advertising Idea #7 – Infographics (Animated video)
If you ever need to present your followers with information that you think might be boring or too complicated you can turn to infographics and animated videos.
Infographics turn boring data into highly shareable content that is very engaging. There are numerous free online tools that have a wide variety of infographic styles for every type of information.
Our team of professionals at Spread It also specializes in creating animated infographics that can turn your ideas into engaging videos. Through the tools of copywriting, graphic design and illustration, animation, music, and sound design, our specialists are able to turn every thought into eye-catching attractive video infographics.
Free Internet Advertising Idea #8 – Network
For businesses, networking is one of the absolute best ways to connect with potential customers or business partners. As powerful as paid advertising can be, face-to-face connection and word of mouth are still one of the best ways to get your brand out there and start developing connections and business relationships that can have a positive impact on your business. It’s good to have someone you can trust if you need help.
Free Internet Advertising Idea #9 – Podcasts
If you are extroverted and talkative, you might have to look into podcasting. It’s a great way to reach a new audience. People like to listen to podcasts when they are driving, cooking, working out, etc.
You can create a podcast that is relevant to your brand and business or go as a guest on other’s people’s podcasts where you can talk about numerous topics and give your opinions and advice. This can help expand your reach.
Free Internet Advertising Idea #10 – Reviews
Reviews are extremely important and you need to ask your most satisfied customers to leave reviews on platforms like Google and share their positive feedback from the experience.
The first thing people who are thinking of buying a product they have never used before is to look up its reviews online. So your business has to be up on that.
