In the world of digital marketing, there are hundreds upon hundreds of words and terms that pop up all the time. Last month we decided to share some of the most important digital marketing terms and give a short explanation.
Due to popular demand, in part 2 blog post we will be sharing more valuable digital marketing terms that you might find informative.
Here are 10 more terms that might interest you:
Outbound Marketing
Outbound marketing is the marketing effort designed to send a targeted message to a certain group of potential or existing customers.
Push marketing, as the name suggests, pushes your content directly to consumers. It is also known as direct response marketing or push marketing. Push marketing can be applied to email offers, print mail, hotspots, point-of-sale displays, and more. – anything that pushes a particular ad out.
It is used to target new leads and new customers, reaching an audience that may not have heard of you. You can use it when you have something to promote to consumers who may not be familiar with your product but are looking to buy it.
Inbound Marketing
Also known as inbound marketing, attraction marketing refers to marketing efforts designed to attract potential customers to your website, business, and products or services. It is also known as pull marketing.
At its most basic, inbound marketing allows your business to attract and engage with consumers in a way that builds meaningful relationships and delivers value. This is a customer-centric strategy designed to deepen a customer’s relationship with your business over time.
This can be achieved through numerous digital tactics. Examples include search engine optimization (SEO), video tutorials and podcasts, and social media posts.
If the content you provide benefits consumers, they will be inclined to make a purchase because they have already derived value from their initial engagement with your brand.
Bounce rate
Bounce rate is defined as the percentage of visitors who leave a website without taking an action, such as clicking a link, filling out a form, or making a purchase. It is often used as a measure of the overall engagement of a website.
Bounce rate is calculated as the total number of visits to a page divided by the total number of clicks on a particular website. If the homepage of a website receives 1,000 visitors in a month and 700 of those visitors leave the site after viewing the homepage without moving to other pages, the homepage bounce rate will be 70%.
Digital Marketing Funnels
The digital marketing funnel refers to the five-step buying process for consumers. These five stages include a brand introduction, product or service exposure, discovery, consideration, conversion, and customer relationship: retention and loyalty.
Exposure includes SEO, content marketing, banners, and PPC. Discovery is when consumers discover a business, product, or service. Consideration is when consumers start thinking about buying. Conversion is a purchase process, and customer relationship is the seller’s follow-up to build brand retention and loyalty. Implementing a successful marketing funnel increases customer loyalty and retention.
Google Ads
Google Ads refers to the online advertising service of Google. It allows marketers to reach consumers through Google’s search sites and their display network. Advertisers bid on keywords and key phrases. The service provides marketers with various strategies to achieve their marketing goals, such as bidding on keywords to show ads that show up in Google search page results or on the Google partner site network
Google Analytics
Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of the user’s interactions with the website they are visiting. Google Analytics allows website owners to analyze their visitors to interpret data and improve the website’s performance. Google Analytics can track all forms of digital media, front-end web targeting, banner, and contextual ads, send emails, and integrate with other products.
Keywords
Keywords also known as “SEO keywords,” are words that users enter into search engines to find information about a particular topic.
Website owners use keywords to improve their rankings on search engines like Google or Yahoo to increase traffic and generate new business.
Keyword definitions can contain individual words or phrases, often called keyword phrases. But the purpose is one: words or phrases to find websites.
Ranking
Rank refers to the website’s position in search engine results. A website is never guaranteed to be on the first or last pages of search engine results. SEO and the quality of the website greatly affect the position of a website. ‘Ranking’ is keyword specific, so you can have a website that has keywords that rank on the first page of search results and others that don’t. A website’s ranking can go up and down for different queries and search terms.
Remarketing
Remarketing refers to a type of paid advertisement that is shown to consumers after they view a product or visit a website. When a user visits a website, a “cookie” collects and stores the data of the visit in the visitor’s browser. When a visitor visits another website or browses the network, cookies may allow remarketing ads to be displayed. Remarketing ads try to keep a brand or product in the mind of consumers and bring them back to their website to purchase their products.
Hashtags
Hashtags are multi-word words or phrases that categorize content and follow topics on, Facebook, Instagram, TikTok, Twitter, and other social media. Hashtags are preceded by the # symbol.
Users can use hashtags to search for posts on a specific topic, helping them find posts and tweets that interest them. On the other hand, if you want people to find your blogs, they also act as a signpost for other readers.
