Lots of people and marketers know and talk about the generations of the Millennials and the one following them – Gen Z. Now only that but most of the business around the globe is making their marketing strategies based the knowledge we have about those two groups.
A few months ago I started thinking that Instagram is in serious problems. The indicator for that was that it kept filling with content from TikTok. That meant it already was the social media for the late majority and laggards. But…
We are living in unprecedented times caused by the pandemic of COVID-19 that started in 2020. Unprecedented in so many ways.
