Building a brand from the ground is never an easy task but making it work can make a massive difference in the way your business is perceived by everyone else. A brand identity is what your brand says and what your values are and how you communicate and how you want people to feel when…
These days there are numerous ways for your brand to reach potential customers. We have traditional marketing tools like TV, radio, print, billboards, etc., and thanks to the development of technological advances with the internet and computers we now have numerous digital channels as a means of advertising. In the world of marketing, there are…
The most straightforward definition of business branding is a concept that your company’s brand or service is distinguished from other products, services, or concepts so that it can be easily communicated and marketed. Business branding is the process of creating your company’s brand name which can be applied to the entire corporate identity as well…
Do you sometimes feel like you’re missing out or that you are too old to join TikTok, well we’re here to tell you that TikTok is not just for silly dances and challenges that you can’t relate to but a place that you can tap into a huge potential audience that might be interested in…
In recent decades there have been huge strides in the technological advancements in our societies. From the establishment of the computer, internet, and smartphones, business digitalization has become an integral part of our lives. Nowadays is hard to imagine a segment without the ability to purchase online or to call and have someone on standby…
There are billions of people around the globe who use the internet. You cannot bypass digital marketing if you want your business to be up to date and have a wider customer reach and increase in sales. Users look for services and products while using Google or Yahoo, following their favorite influencers on social media,…
Netflix Ads is born – the experience offered by the most famous streaming platform Netflix will be changing shortly and it seems inevitable. Co-CEO Ted Sarandos confirmed that advertisement-supported would be added to the streaming platform for subscribers who are willing to watch ads for a lower monthly rate. Netflix is undoubtedly one of the…
These days, the word influencer can be heard just about everywhere. But we are curious about what exactly entails to be able to hold the title of this ambiguous term. To us, the most logical explanation is that influencers are a type of people that have built a reputation for being reliable and having expertise…
Ever since the lockdown days, we have witnessed the skyrocketing success of TikTok. From a couple of million users back in 2018 to more than a billion active users as of 2022, TikTok has proven to be a global phenomenon that left all the other social media platforms in the dust. Today TikTok is regarded…
As the biggest financial institution managing savings and investments in Bulgaria ExpatCapital needed animated video for their digital marketing campaign. SPREAD IT NOW!
