All marketers at some point have come across the terms used in the digital marketing space. It’s nearly impossible to avoid them primarily if you work in the field of marketing. So sooner or later we all come across these acronyms and widely used digital marketing terms.
Due to the sheer amount and the complicated-sounding names, these might seem overwhelming at first but we are here to share some of the most widely popular terms.
These terms are in the essence of digital marketing and we should try to be familiar with them whether we work in traditional marketing, or more on the digital side of the realm with social media, Google ads, SEO, email marketing, websites, etc.
In this blog post, we will explain what these words mean and hopefully help you decode the digital marketing industry. We will focus on terms that up-and-coming marketers might have missed or not paid much attention to. These are not just buzzwords that don’t mean anything but have substance and purpose.
Here are 10 terms you should be familiar with.
SEO – Search Engine Optimization
Search engine optimization (SEO) is one of the most common marketing terms digital marketers encounter.
SEO is the process of increasing the amount of traffic to your website from unpaid web search results. SEO excludes paid search.
Optimizing your website and the content that is being posted there helps your site’s SEO and the chance of ranking higher on the search results.
Writing with specific keywords that are popular or relevant to your business in mind, creating a mobile-responsive website design, and making sure your website is fast and up to date are all great examples of what SEO is.
Conversion rate
Conversion rate is when users take a specific action on your website page or social media adverts. It includes actions that users make on your page be it clicking on an ad, signing up for an email newsletter, or making a purchase. It’s an important metric in marketing that gives you the means to put data into context and draw some conclusions from it.
Conversion rates may vary depending on the industry and marketing platform.
PPC – Pay Per Click
PPC stands for pay-per-click, a type of digital marketing in which marketers pay a fee each time one of their ads is clicked on. It’s a way of buying visits to your website rather than trying to achieve it organically through SEO.
There are different types of PPC ads with search engine advertising being one of the most popular types. It allows you to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business field.
CPC – Cost Per Click
Cost per click is often used by marketers that have a set daily budget for a campaign. When the advertiser’s budget is reached, the ad is automatically removed from the website’s rotation for the remainder of the billing period. For example, a website with a CPC rate of 10 cents would bill an advertiser $100 for 1,000 click-throughs.
Engagement Rate
Engagement rate is an essential social media metric. It indicates the number of people that are showing interest in your page or the content that you are posting. It is the clearest sign of interest and engagement. Some common indicators of interactions include likes, comments, shares, and the saving of a post.
ROI – Return On Investment
Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of several different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.
To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.
Content Marketing
All of the content you create that functions to be helpful to your ideal potential customers and followers is a part of your content marketing strategy.
Your content marketing strategy includes any content that works to draw in new clients and build brand awareness. That means video development, social media marketing, blogging, and even email newsletters.
KPI – Key Performance Indicators
KPI is a metric that measures how projects, individuals, departments, or businesses perform in terms of previously established objectives. KPIs are a way for stakeholders to see if they’re making progress and if the company is doing good.
For instance, a social media team may have KPIs for likes or followers gained per month. These are vital metrics that determine whether they’re meeting their goals.
SEM – Search Engine Marketing
Search engine marketing is marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing or Yahoo might enter when looking for specific products or services, which gives the advertiser the opportunity for their ads to appear on top alongside results for those search queries with high SEO optimization.
Marketing Analytics
Marketing data analytics is the use and study of data related to your digital marketing campaigns. It is used to determine the success of past campaigns in terms of ROI, conversions, and traffic. By analyzing the data regarding past campaigns using analytics, you should be able to use improve activities and strategy.
