These days any big TikTok influencer is at the forefront of popular culture and is shaping the social media landscape. They have the power to influence millions of people and are making a big buck from brands that utilize the huge potential of TikTok marketing.
Influencer marketing is by far the most effective way to advertise on TikTok. You don’t need to worry about tweaking your ads to suit the audience you’re trying to target.
The most important factor for you needs to be the engagement and awareness the influencer you’re working with brings to your product or service. And the reach is like no other social media channel. You have the unique opportunity to discover a completely untapped audience and all kinds of small communities that are still unreached.
Investing in TikTok influencer partnerships is a great way to make sure you can optimize your social media presence as a brand. The key is to work with influencers that match your brand’s target audience.
Why working with TikTok influencers is beneficial?
Companies that have had previous collaborations with TikTok influencers are reporting selling out of their products which solidifies the notion that influencers have the power to set new trends and viral videos.
With an average spending time of an hour per day for the more than 800 million active users brands have the opportunity to capitalize on this enormous audience. If you’re marketing to Gen Z and not getting on with TikTok influencers, you’re going to be left behind.
27% of Gen Z purchased something within the last 6 months due to an influencer recommendation and they are trusted more than advertisements – 66% of them trust influencers. That means the message in their TikTok content gets through to a huge number of followers.
Here are some tips for working with TikTok influencers to help develop your brand
- Set a goal
It’s really important to ask yourself what you will be trying to achieve with this campaign. Is it brand awareness, promoting a new product, or just trying to increase the clicks on your page, having them beforehand will help you find the most suitable influencers for your ideas and overall brand. Think about what your budget is, how many influencers you would like to work with and how long do you like to run the campaign.
2. Reach out to a suitable for your brand influencer
We advise you on doing extensive research, which includes scrolling for hours through the platform, clicking on hashtags that are relatable to your business, and looking at who your target audience is already engaging. Then comply with a shortlist of the potential influencers you would like to reach out to. Choosing influencers with their values align with your business mission. Working with someone who holds similar beliefs is an important factor to keep in mind when assessing relevance.
After doing all of that you need to connect your shortlisted influencers. Using DM or even better email you need to be transparent from the start and introduce yourself and your business and why you think they are the perfect influencer for your campaign. Then you need to let them know what you have in mind for your potential collab and finally be transparent about your budget and their rates.
If the response from them is positive and willing to discuss further the potential collaboration you can ask them for an insight into their demographics, engagement, and previous collaborations.
3. Give them creative freedom
You need to have trust in the influencers. They know their audience and are masters of their craft. They engage with them while showing their personalities and character. Let them do what they are good at and lean into their recommendations and opinions about what’s best for your product and the way it will be presented in front of their audience.
This doesn’t mean that you will be giving the influencers complete reign in your campaign but a protective guideline in your contract if there are specific words to use or avoid or some basic selling points.
Most importantly it should feel genuine and not scripted. Let them communicate to their audience in an authentic way that’s engaging and informative about your product.
Gen Z who are the biggest demographic on the platform is notorious for not liking being marketed, which is a reason why influencer marketing is booming. They are more inclined to buy a product that’s been presented to them in by a favorite influencer rather than the older and more traditional marketing ways.
4. Build a relationship with the influencer
Working with an influencer over a long period and different projects helps install trust between both parties which will generate an easier working environment and relationship.
You will also build a strong relationship with your followers. The best influencer partnerships feel natural and a part of their content that their audience naturally associates with your brand.
5. Measure the success of your influencer campaign
At the end of the campaign is very important to measure your KPIs and that alight with your goal and therefore determine the success of the influencer collaboration. These insights are good for understanding whether the influencer was right for your business.
After each campaign set some time to evaluate what when well, what failed and what did you learn from the experience, and how you can optimize it better for your next campaign.
With these tips, you can capitalize on the roaring tiger that is TikTok influencer marketing. Outline clear goals, choose influencers who are relevant and aligned with your brand’s views, and execute an effective marketing campaign with this unique platform.
Start reaching out and make the most out of TikTok for your business.
