Less than a month remains until the new year, and although we are in the economically strongest quarter (Q4), it is from now on to plan our marketing activities for the next and set the right goals and expectations. This is only at will, of course, and only if we want to achieve the best we can.
1. The most important tip – do not neglect the main points in marketing.
Don’t try to fuck up the system. Don’t try to find a way that an ad on Facebook, Instagram, Google, or anywhere else costs you unrealistically less than its actual market value at the moment. I guarantee you that this will be a waste of time, nerves and money (in the form of broken advertising and lost profits). It will be more important and more profitable for you to invest your resources in working with marketing experts like us, to develop the right strategy, to build your digital infrastructure and communication channels, and last but not least – to rely on quality creative workmanship of your messages.
2. Video will remain the best content
Exactly. Don’t waste any more time, but start creating video content, because the numbers don’t lie. Here you can see more about them in our previous article.
Even in 2021, many online trading platforms have introduced the ability to upload not only product photos but also product videos. Etsy also took a big step in this direction, which is a good enough argument in itself. You don’t have to be a huge corporation to take advantage of the power of video. Having said that, let me also say the following: Panacea does not exist.
And video is not one either. But properly designed and included in your marketing mix can bring great results for your business. You will find out exactly how this can happen in the following tips.
3. Animated videos have not reached their peak
The whole world has witnessed the announcement of Meta and Mark Zuckerberg’s ambitions for the development of digital technologies. A parallel digital reality called metaverse by him, in which we will be able to communicate with friends, see our relatives, work with our clients. And all this is a three-dimensional animation that we will be able to enter.
On the other hand, NFT (Non-fungible token) images have also created and continue to create world news when someone sells their graphic design for hundreds of thousands or millions of dollars. For example, what NFT bought from the American basketball player Steph Curry from the Bored Monkey collection was quite popular. This is actually a necessary prop, a kind of membership card to the yacht club “Bored Monkey” and only the owners of their NFT are invited to be guests at the club.
What does this mean for you and how can it actually help you?
First of all, it helps everyone to realize that graphic images and animated elements are yet to reach their apogee. Imagine being able to explain to your customers how to use your product or service in a minute or two, instead of having to spend more time doing the same. Or to create an interesting way for them to get acquainted with an otherwise boring but necessary instruction.
Using animated videos would be especially beneficial for you and your customers if your target is Gen Z или Gen C, who are used to such content and are looking for it.
4. Work with influencers
This is the cheapest and most effective way to create video content that advertises and sells your products and services.
Especially favorable for small and medium-sized businesses that do not want to invest tens of thousands in video production and at least as much in its advertising. Don’t get me wrong – creating your own video content has its advantages and creates long-term benefits for you, as it will develop your communication channels and not be in someone else’s channel. But this is the best and cheapest way to make sure the video works and get an incentive to invest more in your own video content.
5. What is the right communication channel for your small or medium business?
The right answer is – the only one you will start to develop. When you are not yet grown up, it is a mistake to try to be everywhere. It’s a mistake to even try to be in more than one place. This will create too much work for you, which in turn will create chaos in it. In order for it to be qualitatively implemented, more financial resources will be needed. You will also need a larger advertising budget for your actions to be adequate.
That’s why I advise you to analyze your business with the help of a marketer to find out who your ideal customers are, where they spend their time and what they expect from you. And to make every effort to develop the most potential channel. And only after you have exceeded ten times your original goal to move to the next advertising channel.
6. Appoint a community manager
Yes, yes, I know. You’re probably wondering what that is. This is a person who will keep in close contact with your most loyal customers and fans. It will engage them in games, surveys, and interesting content that will make them feel valued. As all your customers should be.
Mostly his work will be expressed in digital activities in groups on social networks or your corporate forum. He will write posts for your corporate blog or create your corporate podcast. He will also organize open days and any other offline activities with your clients.
Because good marketing doesn’t talk TO customers, it talks WITH them.
7. Be honest in your communication
We have all heard loud promises, revolutionary projects, innovative products, and unverified claims. Be honest and diligent in your messages. Be normal, because that is what the “new uniqueness” is all about. There is no need to create false messages and make impossible promises because, in the long run, this will only harm your relationship with the most important people in your business – your customers.
When you don’t know something about your customers – ask them. Take surveys or call them directly to find out what you need.
Share the mistakes you made and the lessons you learned in creating their favorite brand.
And don’t forget that your message matters. Spread It now!
