Netflix Ads – They are Officially Coming

Netflix Ads is born – the experience offered by the most famous streaming platform Netflix will be changing shortly and it seems inevitable.  Co-CEO Ted Sarandos confirmed that advertisement-supported would be added to the streaming platform for subscribers who are willing to watch ads for a lower monthly rate. Netflix is undoubtedly one of the…

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What is an influencer?

These days, the word influencer can be heard just about everywhere. But we are curious about what exactly entails to be able to hold the title of this ambiguous term.  To us, the most logical explanation is that influencers are a type of people that have built a reputation for being reliable and having expertise…

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When video does NOT work?

Всеки опитен маркетолог препоръчва и агитира към създаване на рекламни клипове, но наистина ли видео съдържанието е така важно за успешна рекламна кампания?

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