TikTok is massive. These words describe perfectly the light-hearted app you catch yourself scrolling through endlessly after a long day at work or during your mundane commute in the subway. Everyone from influencers, celebrities, teens, and your grandma are on TikTok. On the surface, the platform seems like a place for funny relatable videos, lip-syncing…
These days any big TikTok influencer is at the forefront of popular culture and is shaping the social media landscape. They have the power to influence millions of people and are making a big buck from brands that utilize the huge potential of TikTok marketing. Influencer marketing is by far the most effective way to…
All marketers at some point have come across the terms used in the digital marketing space. It’s nearly impossible to avoid them primarily if you work in the field of marketing. So sooner or later we all come across these acronyms and widely used digital marketing terms. Due to the sheer amount and the complicated-sounding…
Building a brand from the ground is never an easy task but making it work can make a massive difference in the way your business is perceived by everyone else. A brand identity is what your brand says and what your values are and how you communicate and how you want people to feel when…
These days there are numerous ways for your brand to reach potential customers. We have traditional marketing tools like TV, radio, print, billboards, etc., and thanks to the development of technological advances with the internet and computers we now have numerous digital channels as a means of advertising. In the world of marketing, there are…
The most straightforward definition of business branding is a concept that your company’s brand or service is distinguished from other products, services, or concepts so that it can be easily communicated and marketed. Business branding is the process of creating your company’s brand name which can be applied to the entire corporate identity as well…
Do you sometimes feel like you’re missing out or that you are too old to join TikTok, well we’re here to tell you that TikTok is not just for silly dances and challenges that you can’t relate to but a place that you can tap into a huge potential audience that might be interested in…
In recent decades there have been huge strides in the technological advancements in our societies. From the establishment of the computer, internet, and smartphones, business digitalization has become an integral part of our lives. Nowadays is hard to imagine a segment without the ability to purchase online or to call and have someone on standby…
There are billions of people around the globe who use the internet. You cannot bypass digital marketing if you want your business to be up to date and have a wider customer reach and increase in sales. Users look for services and products while using Google or Yahoo, following their favorite influencers on social media,…
Netflix Ads is born – the experience offered by the most famous streaming platform Netflix will be changing shortly and it seems inevitable. Co-CEO Ted Sarandos confirmed that advertisement-supported would be added to the streaming platform for subscribers who are willing to watch ads for a lower monthly rate. Netflix is undoubtedly one of the…
